World Cup tourism boost: Bosnia and Herzegovina’s first knockout run is already paying off abroad, with thousands of fans expected to travel for the USA vs BiH Round of 32 in Santa Clara and local hubs like Euro Grill in Santa Clara turning into “home-away-from-home” for long-distance supporters. Match-day fan travel: Bosnian winger Max Arfsten returned to Northern California for training ahead of the game, while watch parties are popping up across the US, including Kansas City venues preparing for a packed night. Diaspora spotlight: Stories from fans traveling from across the country show how the tournament is pulling the diaspora together—turning food, community, and shared history into a travel magnet. Heat and safety: With extreme heat warnings hitting parts of the US and Europe, cities are pushing “stay cool” plans around match events, including free watch parties designed for safer viewing. Broader travel context: Serbia reported a tourism uptick in May, with visitors from the region—including Bosnia—helping drive overnight stays. Bosnia-linked human interest: Esmir Bajraktarević’s rise from Bosnian roots in the US to a World Cup hero moment is fueling extra interest in BiH’s story ahead of Wednesday’s game.